Puget Sound Book Artists
Branding & Style Guide
This page is currently under construction. Pardon any missing images and incomplete links.
Purpose
This guide provides direction on the use of graphics, layout, typography, and design standards for Puget Sound Book Artists (PSBA) materials in both print and digital formats.
For questions or access to approved assets, contact the Communications Committee: psba.communications@pugetsoundbookartists.org
Mission Statement
Consistent use of graphic standards reinforces the mission and brand of our organization.
The mission of the Puget Sound Book Artists is to further the knowledge, practice, and understanding of the art of the book through educational activities, including but not limited to lectures, workshops, and exhibitions.
Organization Name
Full Name: Puget Sound Book Artists
Abbreviation: PSBA (acceptable after the first mention in a publication)
Logo Usage
Do not alter, distort, or add elements to the logo.
Primary logo should be no less than .625 inches tall. Secondary logo should be no less than .938 inches tall.
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Maintain a white background behind the logo and ensure at least .125 inches of white space is maintained around the logo at all times. |
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For alternative versions (e.g., white text on a dark background) or specific file types, please contact the Communications Committee: psba.communications@pugetsoundbookartists.org
Note: These are Minimum size requirements for the Puget Sound Book Artists logo.
Communications & Social Media
Submit event information using the Event and Calendar Registration Form for inclusion in:
- PSBA Newsletter
- PSBA Calendar
- Social Media (Facebook, Instagram)
The Communications Committee determines placement, scheduling, and posting of Social Media and Newsletter content. We welcome requests from members and will do our best to share details in a timely manner. Please ensure there is ample lead time for our volunteers to create engaging content.
All PSBA Calendar content is limited to PSBA Events and Collaborations.
Color Palette
The PSBA website was redesigned in 2025, and these colors define the current visual identity. Use them consistently in both digital and print materials to maintain brand consistency.
Grey Logo/Text #353b3c | Blue Accent #62929e | Sage Green Accent #6b9080 | Orange Minimal Accent #f49e4c |
White Background #ffffff |
We encourage Chicago Manual Style for formatting when needed.
Typography
Digital: Arial
Print: Georgia
Web
Use consistent formatting for event and registration notices, newsletters, and emails.
Most webpage content is left-justified; however, there are a few exceptions. Follow the overall feel of the page you are editing. Do not alter the page without discussing it with the Communications Committee.
Web Page Formatting
Event & Announcement Formatting
Newsletter Formatting
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Graphic Specifications
| Use | Dimensions | Color Mode | Resolution |
| Header Graphic | 250-350 px (H) x 1000 px (W) | RGB | 72 ppi |
| Social Media | 500 px x 500 px | RGB | 72 ppi |
Send all graphics to: psba.communicatios@pugetsoundbookartists.org
Website Image Files
To keep the image folders organized, Each year has a new folder labeled by the year [2025]. All images should be renamed based on the formatting described in the Event and Calendar Registration Form [artistlastname]1.jpg up to 3 images per event or request. Example: Watson1.jpg |
YouTube (PSBAMedia)
PSBA recorded programs are edited and placed on PSBAMedia Channel.
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Contact the Communications Committee for access to digital or printable graphics at psba.communications@pugetsoundbookartists.org
Member Spotlight
Member Spotlights highlight the artistic achievements, creative practices, and contributions of PSBA members. Content may appear in:
- Newsletter
- Website
- Social Media
- Exhibitions and programs
New member spotlights are added between the 1st and 3rd of each month.
Member Spotlight Formatting
Images inserted as recommended by the Interviewer |
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Past Member Spotlight is updated at the same time as the New Member Spotlight.
Everything is placed below the previous spotlight with an anchor link to the name at the top of the page, and a ‘TOP’ anchor is placed below the updated member spotlight.
Submit recommendations or materials to the Communications Committee: psba.communications@pugetsoundbookartists.org
Event Categories
When creating or promoting events, use consistent event naming and include partner organization logos when appropriate.
- Workshops/Mini-Workshops
- Salons
- Presentations
- Lectures/Conversations
- Exhibitions
- Annual Members’ Exhibition
- Local Library Mini Exhibitions
- Regional Group Meet-Ups (Olympia, Tacoma, Bainbridge Island/North Kitsap)
The Communications Committee has put together a digital folder with PSBA branding assets for use. Contact us at psba.communications@pugetsoundbookartists.org with the subject line ‘PSBA Branding Assets’ to recieve access.
Annual Event Branding
All events are branded as PSBA events, however each can stand alone in most typography, color palette, and print deliverables. Any event postings should still follow the established protocol, but a header graphic is the first element the membership sees to the theme or feel of the event. Consistency across the event branding is essential for the professionalism of PSBA. Discuss any changes needed with the Communications Committee prior to any significant changes at psba.communications@pugetsoundbookartists.org
Annual Members' Exhibition
Naming the exhibition: Where the theme of the exhibition can vary from year to year, even some years no having a theme. The name of the exhibition must stay consistent for SEO and integrity in the art world. The [year] changes based on the current year.
[year] Puget Sound Book Artists Annual Members' Exhibition
Annual Book Exchange
Naming the book exchange: The theme of the book exchange changes year to year, usually by popular vote. The name of the book exchange must stay consistent for SEO and integrity in the art world. The [year] changes based on the current year. Since the annual book exchange is primarily directed at the membership adding Puget Sound Book Artists isn't needed. However, any public facing media must include Puget Sound Book Artists.
[year] Annual Book Exchange
Last Edited February 2026 by Rachel Watson |